11:00 AM – Conference Welcome

11:15 AM – Retail Trends That Matter in Automotive

Evolving consumer behaviour – accelerated and intensified by the COVID-19 crisis – is creating more change in the dealership business than at any point in the industry’s history. In this keynote, Pfaff Automotive Partners COO Carol Deacon explains how her retail experience is informing key changes in the way Pfaff sells cars – transforming to a more flexible, customer-centric model that prioritizes convenience and transparency. She also discusses how technology, data, and diversity will drive the industry’s evolution in the future.

SPEAKER: Carol Deacon, COO, Pfaff Automotive

11:45 AM – Audience Q&A

12:00 PM – Say it with Intent

This session will cover tangible steps that give women the tools to take their career to the next level. Attendees will learn how to build courage in order to lead positive disruption while maintaining allies to support them in the process. Our keynote speaker will give her strategies for being resourceful regardless of your circumstance. Change doesn’t have to cost a lot of money and can begin on a small scale before leading to larger goals.

Takeaways:

• Be proactive when it comes to looking for opportunities to advance your career
• With determination and the tools to achieve success no dream is too big

SPEAKER: Lydia Bowser, Senior Manager HR, Hyundai Auto Canada

12:30 PM – Audience Q&A

12:45 PM – Closing Remarks

6:00 PM – Sessions available on-demand

The New Customer Journey: Attracting and Capturing More Leads & Sales

COVID-19 has changed everything about the way consumers research, shop and get their products delivered to them. While some dealers embraced technology before the pandemic hit, others were left behind and were certainly not prepared to engage and reach consumers who were staying at home. Digital Air Strike’s Lori Glenn will discuss her journey of advancing at DAS to become the top manager over the sales department. With more than 10 years of experience in sales, management and marketing, she will discuss the tips and best strategies she’s learned to turn search, social and review sites into lead generators and quick ways to add custom and engaging videos to customer communication.

Takeaways:

Identify overlooked opportunities to build your dealer’s sales funnel.

Learn best practices to turn those lost opportunities into new sales.

Discover how to use video to engage consumers from home and convert them into customers.

SPEAKER: Lori Glenn, Vice President, Inside Sales, Digital Air Strike

Stay tuned for additional workshops!

Profiles in Leadership Honoree Recognition

• Josy Aquino | Honda Financial Services
• Sonia Arora | Motion Mazda (Performance Auto Group)
• Bianca Bannister | TRADER Corp
• Mary Buhr | Safe-Guard Canada
• Nevade Coombs | ADESA Canada/KAR Global
• Thaya Gengatharan | OMVIC
• Petrina Gentile | CTV and The Globe and Mail
• Tiffany Hodgson | Ron Hodgson Chevrolet Buick GMC
• Sarah Jansel | CARFAX Canada
• Joanne Lekas | Scotiabank
• Josee Loyer | Impact Auto Auctions
• Shannon Lyle | KAR Global
• Abby Madanat | TRADER Corp
• Natasha MaGee | Winfooz
• Ashley Merim | EDealer
• Chelsea O’Donoghue | Cox Automotive Canada
• Priyanka Parakarama | Equifax Canada
• Rachel Rayne | Toyota Canada Inc.
• Cheryl Roher | GM Financial
• Trish Rowsell | Prestige Automotive Group
• Shawna Stahr | Manheim Toronto/Cox Automotive
• Jessica Todd | Hyundai Auto Canada
• Daniela Traficante | Zanchin Automotive Group
• Vanessa Watchorn | Performance Auto Group

11:00 AM – Conference Welcome

11:15 AM – Fear is a Four-Letter Word

This presentation will challenge the audience to look at their own role in how women are perceived in the automotive workplace. As women, too often we fall into gender stereotypes that are imposed on us to our own detriment. Do we perpetuate the barriers to our own advancement by not giving a voice to what those are? Can any real change come about within a denial of its existence? The intention is for participants to understand that it’s actually fear holding us back and by naming it wed can change it.

Takeaways:

• Identify gender inequality & understand the motivations
• Recognize conflict negative workplaces as being the function of fear
• The impact of gender conflict theory on the subjugation of women in the workplace
• Develop work appropriate conflict management strategies

SPEAKER: Dee Murphy, VP Dealer Experience, Autocorp Technologies

11:45 AM – Audience Q&A

12:00 PM – What Remote Leadership Teaches Us About People in Real Life

Remote work is no longer the future, it is now. With the recent coronavirus pandemic this is becoming abundantly clearer every day. But how does remote leadership differ from managing in-house teams? Who is more productive? Is time theft a thing? How will I keep everyone accountable for their work?

Takeaways:

• Cultivating a culture of over-communication for the success of all teams
• Tools and technologies available to make remote work possible for all
• Making genuine human connections in new, technology-fused ways

SPEAKER: Briar Latam, Director of Operations, FlexDealer.com

12:30 PM – Audience Q&A

12:45 PM – Closing Remarks

6:00 PM – Sessions available on-demand